Automatic Sales — 7 Reasons You Need To Automate Your Marketing
Marketing is an incredibly important part of any sales strategy, but it can also be incredibly tedious. You can hire employees to take care of all the repetitive details and contacts, but good workers don’t come cheap, and poor workers can be an absolute nightmare.
This is where automation really shines, at those repetitive tasks that have to be done right but aren’t always worth wasting a good employee on.
Here are 7 fantastic reasons why you should automate your marketing today.
1. Every interaction tracked and monitored
Software can easily record and compile lists of little details that an employee can’t possibly keep track of. You can have detailed information at your fingertips about your customer’s behavior on your websites.
This can include everything from what times they shop at and which links lead them to your page, to how long they spend on each page and which ones they view the most.
By tracking customer habits and past purchases it’s easier to identify which type of deals or bundled offers will attract them to make more purchases. For example, if a customer has just purchased a fish tank, you can have your automated software send them an email with a special offer for an aquarium lamp.
The opportunities for how these offers and suggestions can be combined are virtually endless.
3. Personalized Messages
Bulk messages are old news, and many customers just ignore them unless something grabs their attention. By knowing their habits, such as what links they’ve clicked on previously, you can personalize emails to offer them things they’re more likely to engage with.
You can use automated software to send the right message, at the right time, to the right person. Personalized offers and services arriving at the ideal time are far more likely to catch their interest than the same old bulk email.
4. Saving Time
In business, time really is money. Whether it’s your own time or your employees, someone is on the clock. Automation doesn’t charge by the hour and is available 24/7/365. You can have special offers set to go out on holidays, or in the middle of the night, whenever you think your customers will be most receptive.
5. Instant knowledge about new products
When you first start to sell a new product or service it can be hard to know how well it’s being received until sales and reviews start coming in. With automation you can easily see how it’s doing well before that.
By monitoring how the pages are viewed, for how long, by how many people, and where they came from, you can get an idea of your new product’s reception almost as soon as it hits the market.
6. A/B Testing
This is a method of testing a new element to see how well it’s performing. Whether it’s an email headline, a video advertisement, or a new product. By comparing two options against each other in real-time, simple automation can quickly and easily provide you with answers about which item is more effective.
7. Triggers and workflows
These are automated processes that occur specifically when clients interact or don’t interact, in specific ways. For example, you could have an event triggered when a client clicks a link in an email, that adds them to a list for follow-up emails of a similar sort.
Another example would be having an automated trigger so that when a client clicks on a particular product you offer, it engages them on a mailing list for deals on that particular product, or ones similar to it.
There are countless ways that automation can be used to increase productivity, capture new clients, and retain old ones. The only limits are what you can imagine and program.
That’s why most businesses work through a digital marketing and automation specialist. They can help you find the best ways to automate your marketing and communications. Whether your goal is to provide better-targeted advertising, reduce the time employees spend on tedious repetitive tasks, or something else entirely, a digital marketing automation specialist can help.
Don’t try to do it all yourself, let automation do the boring stuff while you reap the profits.